Entrepreneur
Product Manager
Designer
Marketer
Background
Lincoln Foley Schofield is a seasoned product leader with a long history of innovative projects.
Lincoln is a product designer, manager, and marketer who founded SHOWX.
Before working in tech, Lincoln produced thousands of concerts and events, worked with dozens of A-list artists and generated millions in ticket sales.
In the music industry he is an experienced talent buyer, agent, manager, and festival promoter, who has run some of the world's most famous music venues which led to him founding SHOWX to address inequities in the concert industry. His journey showcases a commitment to empowering musicians and reshaping the live music landscape.
SHOWX
SHOWX was the first company to create a viable way for musicians to sell tickets directly to their fans so they could own their first-party data.
SHOWX built a network of over 300 venues across the country and over 1,000 verified touring bands. To date SHOWX has created concerts across the country including over 150 bands booking performances at SXSW on our platform in 2023.
SHOWX Press
"Musicians controlling ticketing and owning the data of their fans is about more than a business opportunity. It's the right thing to do." -Billboard Magazine, 2021
New York Angels
In April of 2021, SHOWX closed its seed round of funding, led by member of the New York Angels, the first investors in Pinterest among many other great companies.
Career Journey
Lincoln Foley Schofield got into the concert business by accident. Originally from Syracuse, he moved to New York City from Key West in 2006 to be a working musician. Hand surgery took him out of performing for several months, leading him to an online marketing job for SOB’s - a legendary world music venue. This happy accident set in motion a career that would produce thousands of concerts and events including work with dozens of A-list artists, 250k+ tickets sold and over $4 million in ticket sales.
SOB’s owner Larry Gold was shocked at the encouraging results from promoting online, and wanted to expand his programming to rock ‘n roll. The problem he had was nobody at the venue knew anything about rock ‘n roll bands, so he enlisted Lincoln and trained him as a talent buyer. For the next 3 years Lincoln worked for SOB’s on showcases including Kanye West, Common, Lucky Dube, Vusi Mahlasela, Hugh Masekela, Seun Kuti, DJ Rekha and even a couple of his rock ‘n roll heroes; Phil Lesh and Warren Haynes.
Because of his progress with online marketing, MTV hired Lincoln to work in the marketing department part time while still at SOB’s. Originally he was hired to promote the 2007 Woody Awards for MTVu, but was kept on to work on 4 different shows over the next 3 years, including writing the sex questions for Dr. Ruth’s show, SexCred.
In 2010, the restaurant and music venue Hill Country Barbecue Market was growing and hired Lincoln to start booking national country acts to play at their venue on 26th Street. Lincoln, along with owner Marc Glosserman, created the brand Hill Country Live and Lincoln served as their first Director of the new music company. Over the next two and a half years he booked top roots acts including Shooter Jennings, Billy Joe Shaver, Ray Wylie Hubbard, Lukas Nelson, and a benefit concert for the Nashville flood relief in 2010 with Rosanne Cash. He also was the first person to book the band Blackberry Smoke in New York City. In his time with Hill Country, Lincoln helped open and run their restaurant and venue in Washington DC, hosted the first Americana Music Association event in New York City and presented 2 years of official showcases at SXSW.
In the late summer of 2012, Lincoln was introduced to Steve Walter, owner of The Cutting Room and co-owner Chris Noth, the ‘Mr. Big’ actor from Sex and the City. They were getting ready to re-open the venue in an extraordinary new space on 32nd Street and offered Lincoln the Booking Manager position. In the first 3 months, Lincoln landed separate Billy Joel, Zac Brown and Emmylou Harris concerts in the intimate venue. Over the next 3 years Lincoln booked and produced a 3 night run with Ronnie Wood and Mick Taylor of the Rolling Stones, a powerful Pete Seeger concert that was one of his last performances, an evening with Rodriguez after his documentary “Searching For Sugarman” won the Oscar, and a live SiriusXM broadcast with Howard Stern that included performances by Pink, Tony Bennett, Melissa Etheridge, Idina Menzel, Billy Joel and Boyz 2 Men.
Lincoln joined the Opry City Stage team in November of 2016 and began developing the programming strategy for the Grand Ole Opry's first venue outside of Nashville. Along with Ryman Hospitality/Opry Entertainment and their New York partners. In the first year of being open Opry City Stage hosted the biggest names in country music, including a live Good Morning America broadcast with a performance by Luke Bryan and a live SiriusXM broadcast with Jason Aldean. Aside from being a Talent Buyer/Booking Manager for the venue, Lincoln became the Venue Representative, with many TV appearances and print interviews promoting the concept and the brand.
Elephess specializes in booking, marketing, management and content for artists, venues, and brands. Lincoln continues to work with the top venues in New York City, and in 2019 will launch Forever Wild, an artist retreat in Upstate NY with a full service recording studio set in a beautiful country landscape surrounded by farms and nature.
Artists I've Worked With
Albert Lee
Adrian Belew
Arlo Guthrie
Ashley McBryde
Asleep at the Wheel
Benmont Tench
Big Ang
Billy Cox
Billy J. Kramer
Billy Joel
Black 47
Blackberry Smoke
Blondie
Boyz To Men
Bucky Pizzarelli
Buddy Guy
Carson Daly
Childish Gambino
Chip Taylor
Chris Janson
Chris Noth
CL Smooth
Common
Dale Watson
David Bromberg
David Johansen
Dean Dillon
Dominic Chianese
Donovan
Dr. Oz
Emmylou Harris
Eric Gales
Gary Clark Jr.
George W. Bush
Gil Scott Heron
Howard Stern
Hugh Masekela
Ian Maclagan
Idina Menzel
Impractical Jokers
Jaimoe
Jason Aldean
Jason Mraz
Jennifer Hudson
Jimmy Vaughan
Jimmy Webb
Jim Gaffigan
Joe Satriani
John Mayall
John Oates
John Schofield
Jon Batiste
Jose Feliciano
Judy Collins
Kanye West
Leslie West
Lucky Dube
Luke Bryan
Macy Gray
Marty Stuart
Melissa Etheridge
Melvin Van Peebles
Mick Taylor
Minnie Driver
Nelson
Night Ranger
Niyaz
Natalie Cole
Pat Martino
Pentatonix
Pete Seeger
Peter Asher
Pink
R Kelly
Robby Krieger
Robin Byrd
Rodriguez
Roger Daltrey
Ronnie Wood
Rosanne Cash
Seun Kuti
Shawn Colvin
Shawn Mendes
Sheryl Crow
Shooter Jennings
Snoop Dogg
Spin Doctors
Steve Cropper
Steve Earle
Steve Van Zandt
SZA
Taj Mahal
Tommy Ramone
Tony Bennett
Trace Adkins
T-Pain
Vinny Pastore
Vusi Mahlasela
Warren Haynes
Whoopi Goldberg
Zac Brown
The Zombies
Media Highlights
"A GOOD SONG REMINDS US WHAT WE ARE FIGHTING FOR."
-PETE SEEGER